Jurnal PERANCANGAN VISUAL BRANDING “RUMAH POHON LAING PARK\"

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PERANCANGAN VISUAL BRANDING “RUMAH POHON LAING PARK”

Siti Fadhilah Gobah1, Riri Trinanda2, Eliya Pebriyeni3 .

Program Studi Desain Komunikasi Visual, Jurusan Seni

Rupa, Fakultas Bahasa dan Seni, Universitas Negeri Padang

Email : sitifadhilahgobah14@gma il.co m

ABSTRAK

Rumah Pohon Laing Park adalah tempat wisata pertama di Kota Solok yang

bertemakan rumah pohon. Rumah Pohon Laing Park memiliki banyak potensi-

potensi mulai dari kenyamanan, natural, kedamaian, kreatifitas dan semangat.

Sampai saat ini potensi Rumah Pohon Laing Park belum begitu diketahui

dan dikenal oleh masyarakat luas di sebabkan oleh kurangnya promosi tempat

wisata ini oleh pemiliknya, oleh karena itu perlu perancangan visual branding

untuk memberi identitas tertentu sehingga target audience atau pengunjung bisa

melihat dan merasakan citra apa yang ditampilkan Rumah Pohon Laing Park.

Perancangan visual branding diawali dengan membuat identitas visual dari

tempat wisata tersebut seperti logo, media-media promosi yang belum ada,

pengaturan layout dan typography yang akan di gunakan dalam media

komunikasi visual. Alasan inilah yang mendasari perancangan visual branding

ini.

Metode analisis yang dipilih dalam perancangan visual branding Rumah

Pohon Laing Park ini adalah SWOT (Strengths, Weakness, Opportunities, Threat)

metode ini di gunakan untuk mencari kelemahan, kekuatan, peluang, dan

ancaman Rumah Pohon Laing Park serta faktor pembeda dengan tempat wisata

yang lain.

Hasil perancangan visual branding untuk Rumah Pohon Laing Park adalah

logo yang diaplikasikan pada media utama berupa buku panduan merek

Rumah Pohon Laing Park serta media pendukung seperti stationery set seperti

kartu nama, amplop, surat,map, dan media pendukung lainya seperti sign system,

infografis, safety sign, stiker, tiket, flyer, scarf, pin.

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ABSTRAK

Siti Fadhilah Gobah. 2018, Designing the Visual Branding of “Laing Park Tree

House”. Final project of visual communications Design Studies,

Fine Arts Departmens, faculty of Languange and Art, University

of Padang

Laing Park tree house is the first tourism destination in Solok Town using

tree house theme. Laing Park tree house has many potentials, started from the

pleasantness, naturalness, peacefulness and creativity. Up until now, the

potentials of Laing Park tree house have not been known and realized by the

majority people caused by the lack of promotion by the owner. Thus, it is needed

to design the visual branding to give certain identity so that the target audience or

the visitor can see and feel what image that the Laing Park tree house presents.

Designing the visual branding of Laing Park tree house started with establishing

the visual identity of that tourism destination such as logo, promotion media that

has not been used before, and resetting the layout and the typography that will be

used in the visual communication media. Those are the backgrounds that based

this visual branding design.

The analysis methods that is chosen in designing the visual branding od

Laing Park tree house is Swot (strengths, weakness, opportunities, and threat).

This method is used to find the strengths, weakness, potentials, and the danger

that Laing Park tree house has also to find the distinguishing factors it has with

other tourism destination.

The result of designing the visual branding of Laing Park tree house is a

logo that is applied in the prime media, which is a manual book of Laing Park tree

house, also with the supporting media such as stationary set namely name card,

envelope, letter sheet, file folder, and other supporting media such as sign syatem,

infographic, safety sign, sticker, ticket, dlyer, scarf, and pin.